Effortlessly Analyze Your Competitive Landscape

About SimilarWeb

SimilarWeb is a digital market intelligence company that provides insights into website traffic, user engagement metrics, and other online performance indicators. SimilarWeb’s platform offers data on website traffic, audience demographics, user behavior, referral sources, and more.

This information is valuable for businesses and marketers to understand their own online presence, as well as that of competitors, and to make informed decisions regarding digital marketing strategies, audience targeting, and website optimization. SimilarWeb utilizes various data sources and algorithms to estimate traffic and engagement metrics for websites across the internet.

Why SimilarWeb

We are committed to powering businesses around the globe with the best digital data.

To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market.

Top Features

Market Research

Audience Analysis

Keyword Research

Ad Intelligence

Lead Generation

Sales Engagement

Alternative Data

Shopper Behavior

Consumer Journey

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What people say?

Similarweb's data is, without a doubt, the most robust and accurate information available about what's happening online.
Rand Fishkin
Co Founder & CEO, Spark Toro
Similarweb has helped broaden our SEO strategy through looking at how our competitors are performing. Digging into where our competitors are visible helped us identify new keyword groups that offered some potentially quick wins!
William Hoyle
eCommerce Product Manager, Asda
We selected Similarweb over SEMRush because we felt the data was more accurate and closer to real time, it has more breadth and depth in functionality and the Ul was super clean and easy to navigate
Sara O'Brien
Marketing Manager, Mayo Clinic
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