Author: Marketing Tools Box

The significance of email marketing is quite obvious. With an excellent ROI and superb cost-efficacy, email marketing has become the go-to strategy for digital marketers worldwide. In fact, more and more brands are increasing their email marketing budgets. However, there is an obvious flipside to email marketing. Currently, people are bombarded with emails everyday and the looming digital fatigue further pushes people away from opening their emails. In such a context, it is quite understandable when brands give up on their email marketing campaigns and move on to another digital channel. But, what enterprises fail to realize is that there…

Any email campaign is incomplete without creative content delivery. Email copywriting is an invaluable part of any email marketing strategy. When you open a well-designed email with substandard copies, it truly feels like opening an empty treasure box. In other words, without the right content, a newsletter has no value. Therefore, as a brand or a marketer, you should dedicate enough time, effort, and resources on devising creative copies for your emails that are clickable. So, the subject line, the call-to-action (CTA) and the one-liners must come together to add depth, meaning and relevance to your campaigns, so that people…

Email marketing campaigns, despite seeming archaic, have phenomenal business potential. They are cost-effective and have excellent ROI. However, many brands and marketers are often dissatisfied with the results. Maybe, the open rates were substandard or the click-through rates were non-existent, or the conversion rates were abysmal. If such problems sound familiar, then fret not, you are not alone. And, the good news is that there is a solution – A/B testing. It is a robust and powerful technique that can help optimize your email marketing campaigns and attain better results. In this blog, we will delve into the basics of…

The significance of email marketing is no longer a secret. With superb Return on Investment and amazing cost-efficacy, emails are the go-to digital strategies for marketers. However, many brands, in the hopes of getting instant results, overlook the importance of building long-term relationships with their subscribers. Fostering meaningful relationships with a subscriber pool is not possible unless a brand manages its email list by paying attention to every member of the audience. So, rather than curating a long list of obscure and uninterested clients, it is better to have a list that only includes genuinely interested subscribers to get the…

Email marketing is a crucial part of almost every brand’s digital marketing strategy. However, as the world around us changes, it is essential to adapt to the ensuing dynamism. Currently, more than 55 percent of all emails are opened on mobile devices. So, as desktop usage gradually declines, it is crucial to plan and execute email marketing campaigns that are optimized for mobile devices, such as laptops, phones, etc. Mobile-optimized emails ensure that they are feasible, readable on smaller screens, load quickly, and have clear calls-to-action, which are easy to click with a finger or thumb. To succeed in today’s…

Emails have remained the most popular means of communication in businesses. They are also a great means of digital marketing, boasting an amazing ROI and stellar cost-efficiency. The popularity and utility of emails, unfortunately, is complemented by a major deterrent – security breaches. According to the latest studies, emails are responsible for up to 90 percent of breaches owing to their usability and accessibility. Therefore, as a brand, it is essential to go the extra mile and prioritize email security. Email security guarantees that the data transferred via the channel of email stays secure. Likewise, email compliance is about ensuring…

The year 2024 is all about email marketing. Yes, you heard it right. Despite seeming archaic and futile, email marketing is the most effective variant of digital marketing and is renowned for an impressive ROI. Thus, 87 percent of brands consider email marketing to be very pertinent to their success and simultaneously, the email marketing budgets of brands has been constantly increasing since 2021. However, for an email marketing campaign to be successful, simply bombarding your already-overstimulated customers with emails is not enough. You need to create tailor-made email experiences that compel the user to open the mail and click…

Do you think email marketing is a thing of the past? Have you, until now, shunned the significance of email marketing in the pretext that they do not garner any conversions or sales? If yes, then let me tell you, email marketing’s prowess and potential still holds. Email marketing still outperforms social media, SEO, and affiliate marketing. For example, the ROI of every email is an impressive USD 36 for every USD 1 spent and email marketing revenue touched the USD 11 billion by the end of 2023. So, long story short, emails are a marketing channel that no business…

The current social media landscape is pretty crowded. The noise can be deafening and to stand out, brands must connect with the right audience, engage actively and build a community. Quite understandably, marketing in social media now transcends the process of simply delivering products and services to consumers. So, any business trying to build a business on social media must make concerted efforts to create connections and experiences to establish long-term brand loyalty. In such a context, community building comes to the rescue. What is it all about? Let us find out! What Are Social Media Communities? Simply put, social…

In today’s day and age, the best marketing efforts are those that generate, analyze and apply data in their campaigns. Long gone are the days when blindly shooting arrows was viable enough for a digital marketing strategy to succeed. Nowadays, when the noise in the digital landscape is deafening, data becomes the sole resort for brands to stand out from the crowd. And, the good part is that we ‘data’ to corroborate the significance of data in marketing. For instance, a recent survey reveals that 36 percent of marketers consider data as essential for reaching target audiences and understanding customers,…