The significance of email marketing is quite obvious. With an excellent ROI and superb cost-efficacy, email marketing has become the go-to strategy for digital marketers worldwide. In fact, more and more brands are increasing their email marketing budgets. However, there is an obvious flipside to email marketing. Currently, people are bombarded with emails everyday and the looming digital fatigue further pushes people away from opening their emails. In such a context, it is quite understandable when brands give up on their email marketing campaigns and move on to another digital channel.
But, what enterprises fail to realize is that there are various ways to bolster email campaigns and make them foolproof. You may be surprised to know that there is a way to customize your emails as per the preferences and needs of each individual subscriber, which increases the open-rate, click rate and the overall engagement with the email message. Well, such miraculous possibilities are materialized with the help of email analytics. It is a powerful strategy that enables email marketers and brands to gain insights about the subscriber behavior, aspirations, requirements, etc, which enable the brand to create tailored and targeted email campaigns that resonate with the audience. Join us, as we explore the basics of email analytics and check out some tools that can help.
What Are Analytics in Email Marketing?
Simply put, email marketing analytics can be defined as the process of using data analysis to track and measure the performance of email marketing campaigns. Data on open-rates, conversion rates, click-through rates,and subscriber activity is collected and analyzed.
In today’s day and age, email marketing analytics have a lot of prominence owing to its ability to help marketers and brands make data-driven decisions. Long gone are the days, when marketing was possible through guesswork and assumptions. Nowadays, leveraging reat-time to optimize email campaigns is where the secret to success lies. When you have an idea about the types of content and copies, subject lines, and calls-to-actions (CTAs) that are most effective, it becomes much easier to devise personalized and targeted campaigns, which will, undoubtedly, drive engagement and conversions.
There are multiple metrics in email marketing analytics that are helpful, but some of the most influential are –
- Bounce rate
- Delivery rate
- Deliverability rate
- Spam rate
- Open rate
- Click-through rate
- Click-to-open rate
- Conversion rate
- Unsubscribe rate
- List growth rate
- Return on investment
- Read rate
- Reply rate
- Submission rate
- Email clients share
Best Tools for Email Marketing Analytics
It is an all-encompassing email automation and analytics tool that also specializes in SMS and chatbot marketing. With SendPulse, you have in handy the complete toolkit for creating stellar email marketing campaigns and also track them efficiently with a free CRM.
It is a simple yet super-powerful tool that provides top-notch email marketing and automation services. With Moosend, you can create highly customizable and targeted email campaigns that yield the best results.
Wrapping It Up
So, there we have it, a crisp overview of email marketing analytics and two tools that can facilitate the process.
