Any email campaign is incomplete without creative content delivery. Email copywriting is an invaluable part of any email marketing strategy. When you open a well-designed email with substandard copies, it truly feels like opening an empty treasure box. In other words, without the right content, a newsletter has no value.
Therefore, as a brand or a marketer, you should dedicate enough time, effort, and resources on devising creative copies for your emails that are clickable. So, the subject line, the call-to-action (CTA) and the one-liners must come together to add depth, meaning and relevance to your campaigns, so that people are convinced to open the emails, read them, and click on the ‘shop now’ button.
What is Creative Copywriting?
Simply put, creative copywriting is a type of copywriting that requires strategic and imaginative thinking. Creative copywriting involves thinking about the big picture, out-of-the-box ideas, the audience’s pain point, unique perspectives, and ways to approach and present the solution in the copy. Long story short, creative copywriting excites, persuades and moves the target audience to take the right action in seconds.
Best Practices to Write Creative Copies for Email Campaigns
- Understand Your Audience
The step in writing creative copies for email campaigns is to understand your audience, as it will help gauge the language to be used, the styling of the text, the tone of the writing, and the consistency in imagery.
- Be Personal
Secondly, the personalized feeling of your emails should not end at the auto-filled merge tag that includes the subscriber’s first name and gets transformed into a copy. You should write your email copies in the second person, as it shows the audience that the focus is on them. Thus, the secret to a good copy is engaging the reader and making them feel a sense of familiarity with the brand.
- Relevance
Simply put, subscribers do not want to open an email that is irrelevant. More than 50 percent of people opine that they appreciate brands that give them more than they provide them with relevant content. Thus, the email copies you write must be direct, informative, relatable and have a purpose.
- Use Excellent Subject Lines and Preview Text
Last but not least, any good email copy is incomplete without the right subject line or preview text. Likewise, they should also not be misleading in any way. Your goal as a brand should be to create trust by piquing the interest of your subscriber and then following through with a good copy.
Best Tools for Creative Copies in Email Campaigns
It is an excellent tool to create engaging and captivating copies for email campaigns. Omnisend helps brands send personalized emails to the right person and at the right time. Thus, you are able to rise above the marketing noise and stand out among your subscribers.
It is a simple yet effective email solution that helps brands deliver beautifully-tailored emails with a high open rate and click rate.
It is a simple yet powerful email solution that enables brands to create amazing email copies.
Wrapping It Up
So, there we have it, a simple summary of the importance of creative copies in email marketing and three tools that can help in the process.
