In today’s day and age, the best marketing efforts are those that generate, analyze and apply data in their campaigns. Long gone are the days when blindly shooting arrows was viable enough for a digital marketing strategy to succeed. Nowadays, when the noise in the digital landscape is deafening, data becomes the sole resort for brands to stand out from the crowd. And, the good part is that we ‘data’ to corroborate the significance of data in marketing. For instance, a recent survey reveals that 36 percent of marketers consider data as essential for reaching target audiences and understanding customers, while 32 percent believe that investing in data boosts marketing ROI.
Among the many forms of marketing where data has a pertinent upper hand is email marketing. Data-driven email marketing leverages invaluable customer data to relay the right email at the right time and to the right person, which facilitates a brand’s organic growth. In this blog, we will delve into the basics of data-based email marketing and check out some tools that can help with the same.
Data–driven Email Marketing: Understanding the Basics
Simply put, data-driven email marketing is a process that co-opts data, analytics and metrics to optimize all facets of an email marketing campaign, including audience segmentation, content personalization, timing and overall campaign strategy. By collecting and analyzing data, such as customers’ demographics, behavior, past purchase history and preferences, brands can create targeted and relevant email campaigns with higher open and click through rates, thereby increasing engagement, conversions and sales. With data-driven email marketing strategy, you can personalize subject lines, create copies and content that are catchy and clickable, and ultimately improve the customer retention rate.
Benefits of Data-Driven Email Marketing
A data-driven email marketing campaign has many benefits, such as –
- Improved click-through rate, as there is scope to tailor subject lines that are more catchy, and clickable.
- Creating a personalized experience, as you can devise different emails within a campaign and send them to distinct segments of your recipient list, based on specific attributes.
- Data-driven email campaigns also enhance the scope of A/B testing so that you know which subjects are being opened more by your customers.
- Enhanced customer retention, as knowing the customers who have been inactive can help retarget them.
After a crisp overview of data-driven email marketing and its significance, let us check out some tools that can help facilitate the phenomenon.
Best Tools for Data-driven Email Marketing
It is an email marketing tool that especially caters to eCommerce and small business marketing. Sender is equipped with features that automate and boost email marketing processes. It uses data-driven technologies to create stunning and catchy newsletters.
It is an all-in-one email automation tool that also specializes in SMS and chatbot marketing, while providing a complete toolkit for creating landing pages and helping brands keep track of everything in a free CRM. Sendpulse leverages customer interaction data and insights to help you build superb email campaigns and shorten the sales cycle.
Conclusion
So, there we have it, a simple summary of data-driven email marketing campaigns, their significance and two tools that can make a mile of a difference.
