To the untrained eye, email marketing may seem like an archaic form of marketing. However, when you look into both anecdotal evidence and statistics, it becomes evident that email marketing is the most effective type of digital marketing, outperforming social media, SEO and affiliate marketing. More and more brands are increasing their email marketing budget and rightfully so, as the ROI of email marketing is phenomenal, a quality that is very alluring for businesses of scales and types.
However, capturing the attention of the 21st century consumer who is already overstimulated and digitally fatigued, with mass emails is not easy. In such a context, automation comes to the rescue. In this blog, we will understand the basics of automating email workflows and check out some tools that can facilitate the process.
What Is Email Automation?
In simple words, email automation can be defined as the process of using predefined rules to trigger email messages and personalize them according to specific actions the customer takes or does not take. Email automation is a simple and cost-effective way to engage both high-value and low-value customers and to re-engage at-risk customers with prompt, targeted, relevant and tailored emails. It is done through email automation tools. An example includes automating emails sent when a customer signs up on a mailing list.
Benefits of Email Automation
Email automation takes mundane and repetitive tasks from the to-do list of businesses. Thus, the marketing teams have more time to focus on valuable jobs, such as responding to customer queries, etc. The other tangible benefits of email automation include –
- Higher Click-Through Rates, as triggered emails are opened 199 percent more than mass emails
- Increased ROI
- Enhanced customer satisfaction
- Increased customer retention
- Enhanced efficiency for teams
- Better segmentation of customer market
- Improved collection of marketing data
Now that we have touched upon the basics of email automation, let us check out some tools that are actually worth it.
The 3 Best Email Automation Tools of 2024
It is an all-encompassing email automation tool, which also specializes in SMS and chatbot marketing. SendPulse captures consumer contact information via chatbots, subscription sites, and landing pages and instantly delivers them to the user’s CRM while organizing existing data. Thus, not even a single lead can slip through the cracks.
The second email automation on our list is Moosend. It is a simple and modern solution that helps brands deliver email marketing and automation experiences that drive real revenue growth. With Moosend, you can deliver customized, relatable and relevant emails that are opened and clicked every time. Its templates are customizable, as well.
Last but not least, EmailOctopus is another email automation tool founded on the premise of helping brands grow. It has made email marketing simpler, more intuitive and valuable. So, you can delegate the mundane tasks of sending emails to EmailOctopus and focus on growing your business.
Wrapping It Up
So, there we have it, a crisp overview of email automation and the best three tools for the same.
