The significance of social media is no longer a secret. Long gone are the days when social media was a way for people to connect with friends and share glimpses of their lives with loved ones. In the past few years, the social media landscape has evolved rapidly, transforming into a means of brand promotion and entrepreneurial success.
Among the many innovations in social media, hashtags stand out. They are an integral part of the entire social media marketing and play a prominent role in deciding the fate of your posts on social media platforms. For instance, with a whopping 95 million posts per day just on Instagram, hashtags are one of your best shots at making well-performing and viral content. In this blog, we will delve into the basics of hashtags and check out some tools that facilitate your endeavor of hashtag research.
What is a Hashtag?
To begin with, hashtag is a pound sign or a hash (#) followed by a key phrase or a word. In the context of social media, hashtags serve as a label for a piece of content that is being posted on social media. This enables users to see a collection of related content when they click on a specific hashtag. Users can simply place the ‘#’ sign in front of the words they want to use. A hashtag can be both numbers and characters and symbols. For instance, a clothing brand might tag #clothes or #fashion when they post an image of their latest collection on their social media handles.
Initially, hashtags were only a part of Twitter (currently known as X), but now they are used on every social media platform, including LinkedIn, Facebook, Instagram and Pinterest. Hashtags play a prominent role in the marketing of products and services on social media. When used correctly, hashtags can help a brand or a content creator attract the attention of their targeted audience towards specific posts and increase brand engagement. So, in other words, hashtags make a social media post discoverable across different platforms.
Importance of Hashtags in Social Media Marketing
Trending and appropriate hashtags may boost social media post interaction, reach, and brand image. But, the secret is to leverage brand-relevant hashtags to reap the best results. Moreover, hashtags improve user experience and enable businesses to widen their reach.
Hashtags double engagement on Tweets. Long story short, hashtags are incredibly important in social media marketing because it helps to organize content and allows prospective customers and users to find what they are looking for.
Best Tools for Effective Hashtag Research
It is an excellent tool that helps users create, schedule, organize and analyze multiple social accounts and manage them effectively.
It is a stellar tool that facilitates hashtag research. SocialBee helps users evaluate the rate of the audience growth across different social media platforms, and thereby devise an appropriate social media strategy with the right hashtags, audio, video and content.
Conclusion
So, there we have it, a crisp overview of hashtags and the two best tools for effective hashtag research.
