Humans are visual creatures and there has been no better time to attest to the same. Video content is the heart and soul of social media marketing, as it engages, entertains and informs the audience much better than any other form of media. Moreover, the fact that videos generate up to 1200 percent more shares than texts and imagines combined is testament enough to its prowess and potential. However, it is quite obvious that the video creation, based content in social media is not as easy as creating simple graphics or text-based content. But, both hard facts and anecdotal evidence suggest that the extra effort is worth it. In this blog, we will delve into the fundamentals of video content and check out some tools that can facilitate social media video creation.
Importance of Video Content in Marketing
The current social media landscape is inundated with content. Moreover, since the inception of TikTok and then Instagram Reels, the attention span of people has taken a concerning plunge. However, videos enable a social media account to stand out from the crowd and captivate the attention of the audience in a much better fashion.
Moreover, the contemporary social media algorithm bolsters the likelihood of a post being promoted to a larger audience if it is a video content. Moreover, the circulation of a video content expands to a larger pool of audience for every of it being watched by someone. Thus, when it comes to growing online presence and strengthening brand credibility, there is no substitute to video content in social media marketing. Some of the tangible benefits of videos in social media marketing are –
- Video content serves as an engaging way for the audience to connect with a brand or an enterprise, thereby increasing the chances of them making a purchase.
- Video content is incredibly SEO-friendly.
- It captures the attention of the audience for extended time periods, enables remarketing based on previous viewing thresholds and is the most cost-effective form of marketing.
- Video content adds a personal touch to your brand.
- Engagement on video content is more than any other type of content across all social media platforms. For instance, Tweets with videos experience ten times more engagement than their text-based counterparts.
- A whopping 93 percent of enterprises are able to generate new customers with social media video content.
Best Tools for Social Media Video Creation
After a crisp overview of video content’s significance in marketing, let us check out some tools that can facilitate the phenomenon.
It is a tool that helps you create a hub of high-quality content, including videos. Its ML-AI bot – Robin – sends the users relevant blog posts, videos, podcasts, etc, which can serve as an inspiration or can be leveraged for posting and reposting.
The second tool on our list is Tailwind. It provides you with post ideas that include video content and real-world examples, so that you can curate and create content that is relevant, trendy and helpful.
It is a tool that enables brands and agencies to create memorable content and foster collaboration effectively. It helps you plan, source and schedule engaging video content so that reaching your social media goals is easier.
Conclusion
So, there we have it, a crisp summary of the significance of video content in social media marketing and three tools that can help in creating social media videos.
