In today’s day and age, social media is more than just a merry and gleeful place of people sharing their best moments. It has evolved into a titan for brand marketing and business profitability. From content optimization to visual storytelling and hashtags to brand mentions, a cocktail of concepts together make up social media or rather social media marketing as we know it now.
Many young and upcoming brands invest in the best digital marketers to boost their online presence, create buzz among prospects, and become a bigwig in their specific domains. However, brands often forget that social media marketing and a robust online presence is an ongoing effort. Thus, they often shun the significance of measures that empower the brand to sustain its optimized existence. Well, to ace this endeavor, one can rely on brand mentions. In this blog, we will explore the fundamentals of brand mentions and check out some tools that can help monitor brand mentions.
What Are Brand Mentions?
In simple words, brand mentions can be defined as online references to your ‘brand’ or business or product from an array of different sources. These mentions usually come from spaces, such as –
- Social media posts
- Review sites
- Videos
- Blog posts
- Podcasts and more
It is essential to remember that brand mentions can be text-based, audio-based or visual-oriented. However, text-based brand mentions are easier to monitor, and so, businesses do not focus enough on audio-visual brand mentions and miss out on more than 80 percent of invaluable brand insights. So, as a brand or an entrepreneur, you must make concerted efforts to dedicate your time and resources on extracting and analyzing audio-visual brand mentions.
Why are Brand Mentions Important?
Monitoring, tracking and analyzing brand mentions is crucial to maintain a healthy brand reputation. Monitoring the various discussions about your brand helps get insights into the performance of your existing marketing campaigns. Last but not least, brand mentions also offer a better and more lucid understanding of how your existing clientele and prospective customers are interacting and communicating with your brand. Thus, the significance of brand mentions is quite clear but tracking them is not always easy. In such a context, tools for monitoring brand mentions come to the rescue.
Best Tools for Monitoring Brand Mentions
SocialBee is an excellent social media and content management tool that helps brands grow their audience, engage with it and attract viable leads. It fosters a two-way communication with your followers, thereby fostering meaningful conversations that drive customer loyalty.
It is an all-encompassing social media and management solution that enables brands and markets to establish better real life connections via social media. It has excellent features like superb customer support, accurate analytics that include brand mentions and top-notch content discovery, which combine to provide your brand the much-deserved social-media boost.
Last but not least, Social Pilot is a great tool to manage and monitor the various aspects of a social media profile. By providing stellar content planning, publishing and analytics, Social Pilot stands out as an excellent tracking tool for small and medium-sized enterprises.
Conclusion
So, there we have it, a simple summary of brand mentions and their importance and the top 3 tools you can leverage to track the same.
