Steve Jobs rightfully said that content is king. In 2024, as we fully embrace digitalization and enter into a space wherein online marketing trumps conventional marketing, it is crucial to go the extra mile in seeking a competitive edge. One of the simplest yet most effective ways of standing out in the digital domain is through content marketing. It is vital to your overall marketing strategy and can vehemently bolster your business’s ability to attract and convert the target audience. For example, 55 percent of surveyed brands reveal that amping up content production boosts their rankings. However, there is a catch, as the content a brand puts out must be high-quality, relevant, and consistent. To check all such boxes, you need a content calendar.
What is a Content Planning Calendar?
Content creation and content marketing might seem all fun and games. However, when done for a brand, they become a solemn discipline and craft that require an effective strategy, at the core of which is planning, developing and publishing content through an array of channels. However, devising, executing, and putting out omni-channel content can be quite a challenge, especially when your goal is not just consistency but also quality and relevance. In such a context, a content planning calendar comes to the rescue.
Quite understandably, a content planning calendar is an incredibly beneficial tool in social media and content management, as it helps organize and schedule the creation, publication and distribution of content over a stipulated time period. Content planning calendars also serve as a transparent repository of what is due, what is done and the status of every content project. It lucidly defines who is responsible for activities related to each asset, and serves as a visual roadmap through which entrepreneurs, marketing teams and social media creators can coordinate to produce a consistent, well-paced, and catchy flow of content.
Top 3 Tools for Social Media Content Planning
The first and very useful tool for social media content planning is SocialBee. It is an excellent choice for startups and SMEs that want to expand their audience and share highly-quality content across diverse channels in a consistent and optimally-paced way.
Quuu is a content planning and marketing tool that enables enterprises, brands and creators to share curated content on multiple social media channels. Its AI-ML bot – Robin – sends relevant blog posts, videos, podcasts, etc everyday to the users or clientele of Quuu. Then, the tool can auto-post the created content or it can be manually handled. Thus, you not only have an omni-channel content publishing mechanism but also an assistant that can help produce relevant and catchy content, which has the potential to go viral.
Last but not least, Social Pilot is an immensely useful tool for content planning. It streamlines content marketing by automating content planning, publishing and analytics tracking. The tool is most recommended for startups and upcoming enterprises that want to stand out in the crowd.
Wrapping It Up
So, there we have it, a crisp overview of content planning calendars, and the top 3 best tools for the same.
