Emails have remained the most popular means of communication in businesses. They are also a great means of digital marketing, boasting an amazing ROI and stellar cost-efficiency. The popularity and utility of emails, unfortunately, is complemented by a major deterrent – security breaches. According to the latest studies, emails are responsible for up to 90 percent of breaches owing to their usability and accessibility.
Therefore, as a brand, it is essential to go the extra mile and prioritize email security. Email security guarantees that the data transferred via the channel of email stays secure. Likewise, email compliance is about ensuring that the transmitted data caters to the mandates of the governing and regulatory bodies involved in the process. In this blog, we will delve into the A to Z of email security and compliance and check out some tools that can ensure email integrity.
Importance of Email Security and Compliance
An organization sends and receives hundreds and thousands of emails every month. Thus, it would not be erroneous to consider emails as the lifeline of a brand. And, from a security standpoint, the data transportation role of emails makes safety and protection all the more important. Similarly, emails also have an open architecture character, which makes them incredibly susceptible to cyber attacks. Anyone can send an email to any individual or organization, which makes them a threat vector that is easily and alluring to exploit.
Another reason that makes email security and compliance all the more important is the recent data mining that goes on in the dark web. Emails also serve as sources for threat actors mining data dumps from previous security breaches to extract personally identifiable information (PII), which is later used in impersonation campaigns. Thus, the time has never been more right to focus on email integrity. When taken preemptive steps, email security can save your organization thousands of dollars in money.
Steps to Ensure Email Security and Integrity in 2024
Some of the simple measures your brand can take to ensure email integrity and security are –
- Learn about the data security laws applicable to your business
- Understand the global email security compliance landscape
- Remain abreast of industry-specific data security regulations
- Make sure that your subscribers given consent to using their data in any form
- Use a dedicated IP address to send newsletters
- Manage and upgrade your subscriber list in a timely fashion
- Allow subscribers to opt-in and out of your newsletters as and when they desire
- Schedule regular audits
- Leverage strong authentication protocols and web security strategies
Besides adhering to the two steps mentioned above, you can also take the help of certain tools that facilitate email integrity.
Best Tools for Email Integrity
Sender is an email marketing software that is ideal for eCommerce and young enterprises. It helps automate email processes and boost email marketing response and ensure that they are secure, compliance and protected to keep data breach at bay.
It is a simple and modern email marketing solution that helps craft beautiful and clickable emails that are also secure and compliant.
Conclusion
So, there we have it, a crisp overview of security and compliance in emails and the two best tools that can help ensure email integrity.
