The significance of email marketing is no longer a secret. With superb Return on Investment and amazing cost-efficacy, emails are the go-to digital strategies for marketers. However, many brands, in the hopes of getting instant results, overlook the importance of building long-term relationships with their subscribers.
Fostering meaningful relationships with a subscriber pool is not possible unless a brand manages its email list by paying attention to every member of the audience. So, rather than curating a long list of obscure and uninterested clients, it is better to have a list that only includes genuinely interested subscribers to get the optimum ROI. This is possible through email list management. In this blog, we will delve into the A to Z of the concept and check out some tools that can help.
What is Email List Management?
Simply put, email list management can be defined as the process of managing and controlling email subscribers in your lists and segments. It involves updating tags, segmentation, eliminating invalid email addresses, unsubscribes, duplicates,and unengaged contacts from a business’s subscriber list.. With the help of email list management, it is possible to devise better email campaigns with more targeted emails that are more engaging and have higher conversion rates.
Top 3 Benefits of Email List Management
Despite being a rather obscure element of email marketing, list management has multiple benefits. These include –
- Maintaining Healthy Relationships with Your Clientele
Email list management enables brands to cater to the interest of their subscribers. So, as a business or marketer, the more high-quality content and relevant offers you share with a genuinely interested audience, the better is the scope of maintaining long-term relationships with them.
- Resource Saving
An adequately-managed email list includes names of interested people with valid and active email addresses. This results in better delivery of emails, improved sender reputation, higher levels of user engagement and fewer bounces. Thus, you spend less time and money by avoiding sending emails to subscribers who are not keen on receiving them.
- Better and More Accurate Results
Last but not least, email list management also helps improve the efficacy of your email marketing campaigns. With a healthy email list, you can easily track the campaign, analyze the right metrics, such as open rate, CTR, unsubscribe rate, etc, and gauge the true-blue workings of your campaign.
Now that we know the basics of email list management, let us check out some tools that can facilitate the phenomenon.
Best Tools for Email List Management
It is an excellent tool for email list management that helps target the right people with the right message and at the right time. Onmisend has unlimited segments that are updated in real time, so that you can group your subscribers based on shopping behavior, demographics, campaign activity, etc. So, your brand can rise above the promotional noise and yield the best results.
The second tool that can facilitate email list management is SendPulse. It is an all-encompassing platform that specializes in emails and helps you keep track of everything in a free CRM.
Conclusion
So, there we have it, a crisp overview of email list management and two tools that can help you ace the phenomenon.
