Email marketing is a crucial part of almost every brand’s digital marketing strategy. However, as the world around us changes, it is essential to adapt to the ensuing dynamism. Currently, more than 55 percent of all emails are opened on mobile devices. So, as desktop usage gradually declines, it is crucial to plan and execute email marketing campaigns that are optimized for mobile devices, such as laptops, phones, etc.
Mobile-optimized emails ensure that they are feasible, readable on smaller screens, load quickly, and have clear calls-to-action, which are easy to click with a finger or thumb. To succeed in today’s ever-changing digital landscape and reap the maximum benefits out of email marketing campaigns, every brand must consider delving into mobile-optimized email marketing. It is a sure-shot way to improve user experience, increase user engagement and conversions, and drive more revenue and sales.
How to Create Email Campaigns Optimized for Mobile Phones?
There are some best practices you can follow to create mobile-optimized emails for your upcoming campaigns. These include-
- Keep it Simple Silly (KISS)
Firstly, leverage the KISS mechanism and keep things simple in your email copy and content. For instance, try using shorter paragraphs, concise sentences and bullet points to make the content more legible on mobile devices.
- Eye-catchy Visuals Are Your BFF
Utilize videos and images to break the monotony of texts on your emails and make them more visually appealing. The only trick while leveraging videos and audios is to keep the file sizes small for a quick loading time.
- Opt for Mobile-friendly Font
The third best practice you can follow to mobile-optimize your email campaigns is choosing fond that is easy to read on smaller screens. So, avoid using fonts that are too tiny or very stylized. Roboto, San Francisco and Open Sans are popular choices.
- Place the Call to Action Strategically
The call-to-action (CTA) of your newsletter must be easy to find on a smaller device. So, its placement must be prominent if you must make it stand out from the crowd with bolder texts and contrasting hues.
- Leverage Larger and Finger-friendly Buttons
To create mobile-responsive email campaigns, you must avoid using small text links. Instead, opt for larger, finger-friendly buttons for your calls-to-action, which makes it easier and more convenient to click on them.
- Engage in Testing
Lastly, your emails must be tested on different mobile devices to ensure that they look and function as you intended them to on an array of screen sizes and platforms.
However, simply following the best practices is not enough, you also need some tools that facilitate the creation of mobile-optimized emails.
Best Tools for Mobile-Optimized Emails
It is an all-in-one email automation tool that also specializes in SMS and chat bot marketing. With SendPulse, you can create mobile-optimized landing pages and track everything in a free CRM.
It is a tool that aims to make email marketing campaigns simpler, more intuitive and more valuable. EmailOctopus helps create responsive email designs by embracing simplicity and creating email campaigns that focus on simple interfaces.
Conclusion
So, there we have it, a crisp overview of mobile-optimized emails and two tools that can facilitate the process.
