Interactions can make or break your social media marketing strategy. Quite understandably, engagement on social media is a crucial pillar of effective digital marketing. Social media posts that attract little to no interactions have several repercussions, such as reduced brand visibility, lesser conversions and a potential dent in your brand’s reputation.
On the other hand, brand accounts and posts with high engagement are directly proportional to stronger connections, better conversions and a more substantial return on investment. But, as they say, all good things come with a price and simply seeking an engaging social media account is not enough. You have to concerted efforts and leverage high-tech tools for boosting interactions.
Importance of Social Media Engagement
Social media interactions and engagement are a gold mine in today’s digital age. When people engage with our posts or DM you on social media, you (as a brand) have the direct opportunity to know your customers a little more and build a strong relationship with them. Thus, social media engagement provides a massive scope to improve customer services.
Likewise, by helping customers in their need, establishing a relationship with them and offering superb customer experience, brands are able to build customer loyalty and trust. In due course of time, both customer acquisition and retention will increase.
Thirdly, engaging and interactive social media posts also help increase sales. By being active on social media DMs and comment sections and responding readily to customers’ queries, your brand gets a confidence boost and people are more likely to make a purchase from the store. Even if negative comments are propping up on your page, responding positively and resolving the issue will grow sales.
The 3 Best Tools to Boost Social Media Interactions and Engagement
Now that we have touched upon the importance of engaging social media posts, let us check out some tools that can be helpful.
- Buffer
Buffer is an excellent tool for building and tracking social media engagement. It enables you to automate your posts multiple times. You can add hashtags to the posts and tag relevant brands, as well. However, the most unique feature of Buffer is that it enables you to track your social media engagement. Thus, you can see how many likes, retweets, mentions and click throughs your social media posts are getting.
Sendible is another superb tool that can help boost social interactions on your brand page. It enables you to manage all social media platforms in place. You can personalize and preview posts and publish them automatically with its built-in content calendar. It helps plan, source and schedule engaging content to seamlessly reach your social media goals.
- Sniply
Sniply is a great tool that simplifies and streamlines content curation. It enables you to share other people’s articles for your social media account and create a link back to your website on the article page. Thus, the culmination is more traffic on your online store. Besides, the fact that you are sharing other people’s content, you will be able to add more posts on social media.
Wrapping It Up
So, there we have it, a crisp overview of the top 3 tools for boosting social interactions
