The current social media landscape is pretty crowded. The noise can be deafening and to stand out, brands must connect with the right audience, engage actively and build a community. Quite understandably, marketing in social media now transcends the process of simply delivering products and services to consumers. So, any business trying to build a business on social media must make concerted efforts to create connections and experiences to establish long-term brand loyalty. In such a context, community building comes to the rescue. What is it all about? Let us find out!
What Are Social Media Communities?
Simply put, social media communities are units that create a feeling of fellowship and camaraderie with others as a result of common interests, goals and attitudes being shared. So, in other words, a community is a group of people who feel connected to a brand, which eventually results in them being proactive advocates for your brand.
Social media communities have vehement significance for brands and businesses, as nowadays, it is not enough to simply have a huge following on social media platforms. An active and engaging community is what will help you win the longer race. A recent study reveals that almost 80 percent of brands opine that community-building efforts have produced tangible positive results, especially a visible increase in time. So, the social media marketers of a brand must go the extra mile to foster an invested and high-quality social media community that genuinely supports your brand, which in turn, mitigates marketing costs.
Audience V/S Communities – A Crisp Overview
A thorough understanding of social media communities mandates that you know the distinction between community and audience. To begin with, a brand’s community is a part of the audience, whereas the entire social media audience is not necessarily a part of the community. The primary difference lies in the relationship and the flow of communication. An audience has a one-to-many relationship, where the information relayed is unidirectional, that is from the brand to the audience.
On the other hand, a community has many-to-many relationships, that is between the primary voice of the brand and the audience but also between the audience themselves. So, the flow of communication is multi-directional.
The Best Tools for Fostering Community in Social Media
Quuu is an excellent tool to foster a social media community. It’s AI-ML bot – Robot – works extra hard to curate a warehouse of relevant blog posts, videos, podcasts, etc, to users everyday. So, by creating relatable content, you are able to create a community that speaks to and for the brand.
It is an all-encompassing social media tool that enables brands to manage all their social media accounts in one place. You can personalize and preview your posts and send them automatically to Sensible’s built-in calendar. So, when your social media campaigns are streamlined, the team can focus more on building a community.
Wrapping It Up
So, there we have it, a crisp overview of social media communities and the two best tools that can facilitate the phenomenon.
