Do you think email marketing is a thing of the past? Have you, until now, shunned the significance of email marketing in the pretext that they do not garner any conversions or sales? If yes, then let me tell you, email marketing’s prowess and potential still holds. Email marketing still outperforms social media, SEO, and affiliate marketing. For example, the ROI of every email is an impressive USD 36 for every USD 1 spent and email marketing revenue touched the USD 11 billion by the end of 2023.
So, long story short, emails are a marketing channel that no business should sleep on, especially new and upcoming brands. However, there is another very interesting phenomenon that emails that are A/B tested have a better prospect of succeeding. So, rather than blindly shooting arrows, you can opt for email marketing tools to polish your campaigns.
What is Email Marketing?
Email marketing is a robust and powerful marketing channel, which is both a form of direct marketing and digital marketing. The phenomenon leverages emails to promote a brand’s products and services. Email marketing makes customers aware of the latest launches or the lucrative offers of a brand. It also plays a crucial role in lead generation, brand awareness, and fostering healthy relationships with customers.
Some of the pertinent pros of email marketing campaigns are –
- High Return on Investment
- Boost in brand awareness
- Better customer retention and loyalty
- Enhanced lead generation
- The outcome of email marketing is measurable
- Improvement in sales
- Better customer relationships
- Cost-effective
Now that we have touched upon the basics of email marketing, let us check out some tools that can facilitate the phenomenon.
Best Tools to Perfect Email Marketing Campaigns
It is a renowned tool for email marketing campaigns and is premised on ‘inbound,’ which is the notion that people do not want to be interrupted by marketers or harangued by salespeople; instead, they want to be helped. Hubspot can help perfect your brand’s email marketing by providing you information on how brands similar to yours attract qualified leads, convert them customers and drive revenue. It assists in campaign management and nurturing leads with marketing automation that helps brands grow speedily yet sustainably.
It is an email marketing platform that helps eCommerce marketers send personalized emails to the right person, at the right time. Its templates are 100 percent customizable so that your customers get a feel of your brand. With Omnisend, you can target the right people with the optimal message and tailor the emails as per their shopping behavior and other parameters.
Last but not least, Sender is a superb email marketing tool made for small business marketing and eCommerce. It is dedicated to providing enterprises with a user-friendly experience and interface along with the possibility of automating the entire process of sending out emails and boosting the response. Thus, you save about 2x time while sending captivating newsletters.
Conclusion
So, there we have it, a crisp overview of email marketing campaigns and three tools that can help you ace them.
