The year 2024 is all about email marketing. Yes, you heard it right. Despite seeming archaic and futile, email marketing is the most effective variant of digital marketing and is renowned for an impressive ROI. Thus, 87 percent of brands consider email marketing to be very pertinent to their success and simultaneously, the email marketing budgets of brands has been constantly increasing since 2021.
However, for an email marketing campaign to be successful, simply bombarding your already-overstimulated customers with emails is not enough. You need to create tailor-made email experiences that compel the user to open the mail and click on the ‘shop now’ button. Thus, the power of personalization is quite magnanimous when it comes to email marketing. Interested to know more? Read ahead!
What is Email Personalization?
imply put, email personalization can be defined as the process of tailoring email messages to suit the individual characteristics and preferences of the recipient. It involves extracting recipient data, such as name location, past purchase history, etc, and leveraging that information to create more personalized, relevant and relatable email content. Dynamic email content that is customized for different users has a 72 percent more efficacy rate than its general, run-of-the-mill counterpart.
Benefits of Email Personalization
Some of the tangible benefits of email personalization are –
- Increased engagement, as personalized emails have higher open rates and click-through rates
- Enhanced brand identity as tailored email messages enables a brand to establish a more personal and authentic connection with their customers
- Helps create a more distinctive and memorable brand experience for consumers
- Email personalization enables businesses to build stronger and more meaningful customer relationships, which enhance retention, improve brand recognition and recall and drive higher revenue.
Now that we have touched upon the basics of email personalization, let us check out some tools that can facilitate the phenomenon.
The 3 Best Tools for Email Personalization
Quite understandably, to ace email personalization, you need meticulously curated creative copies. However, manually doing the task can be overwhelming and, hence, taking help of tools is a welcome move.
It is an incredibly sought-after tool for email campaigns. Hubspot can help create personalized emails with its data-driven mechanism. It enables you to attract quality leads and convert them into customers with the help of personalized content. Its marketing automation features enable brands to manage campaigns and nurture leads.
It is a superb tool for personalizing your email marketing campaigns, as it facilitates the sending of tailored messages to the right person and at the right time. Omnisend helps businesses target the right audience with an optimal email message via segmented data that is updated in real time. It enables you to group your email recipients based on shopping behavior, demographics, etc. Thus, even if you want to create manual creative copies, the process gets easier.
Last but not least, Moosend is a great email personalization tool that enables brands to deliver email messages with a phenomenal open rate and click-through rate. With its customizable templates and personalized content, you can build meaningful relationships with your target audience.
Conclusion
So, there we have it, a simple summary of email personalization, its significance and top 3 tools that can facilitate the process.
